https://www.susanavaldivee.com/en/blog/ SEO, GEO, AEO, brand strategy, digital assets and artificial intelligence applied to business. en Sat, 15 Aug 2026 00:00:00 +0000 https://www.susanavaldivee.com/en/blog/seo-geo-aeo-2026-brand-positioning/https://www.susanavaldivee.com/en/blog/seo-geo-aeo-2026-brand-positioning/ Fri, 14 Aug 2026 00:00:00 +0000 SEO is still the foundation. GEO and AEO expand the way a brand structures, demonstrates and distributes authority across search engines and AI-powered answer experiences. https://www.susanavaldivee.com/en/blog/google-ai-overviews-ai-mode-website/https://www.susanavaldivee.com/en/blog/google-ai-overviews-ai-mode-website/ Fri, 14 Aug 2026 00:00:00 +0000 A practical approach to making a website technically eligible, editorially useful and commercially convincing as Google search experiences become increasingly AI-assisted. https://www.susanavaldivee.com/en/blog/b2b-seo-mexico-content-architecture/https://www.susanavaldivee.com/en/blog/b2b-seo-mexico-content-architecture/ Fri, 14 Aug 2026 00:00:00 +0000 How to turn complex services, commercial expertise and high-value searches into a content architecture that supports B2B sales instead of simply increasing sessions. https://www.susanavaldivee.com/en/blog/strategic-website-audit-before-ads/https://www.susanavaldivee.com/en/blog/strategic-website-audit-before-ads/ Fri, 14 Aug 2026 00:00:00 +0000 Before buying more traffic, review structure, positioning, trust, conversion and measurement. Advertising amplifies what the website already does well — or poorly. https://www.susanavaldivee.com/en/blog/topical-authority-ai-era/https://www.susanavaldivee.com/en/blog/topical-authority-ai-era/ Fri, 14 Aug 2026 00:00:00 +0000 The advantage is not publishing more. It is converting experience, cases, judgment and relationships between topics into a system that can be discovered and recognized. https://www.susanavaldivee.com/en/blog/pokemon-30-years-1025-logos-brand-architecture/https://www.susanavaldivee.com/en/blog/pokemon-30-years-1025-logos-brand-architecture/ Fri, 27 Feb 2026 00:00:00 +0000 Pokémon turned its anniversary into a demonstration of system design: thousands of variations can coexist without diluting identity when the brand DNA is genuinely defined. https://www.susanavaldivee.com/en/blog/lyria-3-gemini-generative-music-brand-identity/https://www.susanavaldivee.com/en/blog/lyria-3-gemini-generative-music-brand-identity/ Thu, 26 Feb 2026 00:00:00 +0000 Generative music is no longer just a creative experiment. It can become a brand asset when intention, tone, use and rights are defined before generation begins. https://www.susanavaldivee.com/en/blog/scalable-branding-pratts-case-study/https://www.susanavaldivee.com/en/blog/scalable-branding-pratts-case-study/ Wed, 25 Feb 2026 00:00:00 +0000 Pratt’s reinforced one of the central ideas in my work: a business that wants to expand needs repeatable rules before it needs more creative assets. https://www.susanavaldivee.com/en/blog/digital-crisis-cybersecurity-brand-assets/https://www.susanavaldivee.com/en/blog/digital-crisis-cybersecurity-brand-assets/ Sat, 21 Feb 2026 00:00:00 +0000 This article began with a personal experience: while reports of a large data leak in Mexico circulated online, my own account started showing legitimate access alerts. The 2026 rewrite separates verifiable facts from viral claims and turns the episode into a resilience guide. https://www.susanavaldivee.com/en/blog/humanoid-robots-chinese-new-year-business-adaptation/https://www.susanavaldivee.com/en/blog/humanoid-robots-chinese-new-year-business-adaptation/ Thu, 19 Feb 2026 00:00:00 +0000 Humanoid robots in the 2026 Spring Festival Gala were entertainment, but they were also a signal: technologies once confined to laboratories are entering mainstream culture and increasingly practical contexts. https://www.susanavaldivee.com/en/blog/entrepreneur-journey-digital-assets/https://www.susanavaldivee.com/en/blog/entrepreneur-journey-digital-assets/ Wed, 31 Dec 2025 00:00:00 +0000 My entrepreneurial story is not a straight line. It includes migration, work, mistakes, content, investments that did not return and a personal brand that had to evolve more than once. https://www.susanavaldivee.com/en/blog/digital-networking-smart-business-cards/https://www.susanavaldivee.com/en/blog/digital-networking-smart-business-cards/ Mon, 03 Mar 2025 00:00:00 +0000 After observing networking behavior at Money Expo 2025, my conclusion was simple: exchanging information is not the same as building a connection that can continue after the event. https://www.susanavaldivee.com/en/blog/b2b-transport-logistics-brand-positioning/https://www.susanavaldivee.com/en/blog/b2b-transport-logistics-brand-positioning/ Fri, 07 Feb 2025 00:00:00 +0000 At the Puebla Transport & Logistics Suppliers Expo I interviewed 13 companies. Years later, what interests me most is not repeating every answer, but identifying B2B positioning patterns that other businesses can study. https://www.susanavaldivee.com/en/blog/joker-mezcal-strategic-brand-identity/https://www.susanavaldivee.com/en/blog/joker-mezcal-strategic-brand-identity/ Mon, 27 Jan 2025 00:00:00 +0000 Joker Mezcal began as an identity project, but the lesson is broader: a product brand needs a story that survives the label, the shelf, the website, search and content. https://www.susanavaldivee.com/en/blog/malac-brand-identity-physical-experience/https://www.susanavaldivee.com/en/blog/malac-brand-identity-physical-experience/ Tue, 26 Nov 2024 00:00:00 +0000 MALAC taught me something I still apply: identity becomes powerful when it stops living in the designer’s file and starts appearing naturally in the real customer experience. https://www.susanavaldivee.com/en/blog/brand-mascots-doctor-simi-community/https://www.susanavaldivee.com/en/blog/brand-mascots-doctor-simi-community/ Wed, 20 Nov 2024 00:00:00 +0000 A mascot can be much more than a graphic device. When it has personality, consistency and narrative capacity, it becomes an asset people recognize, search for, share and reinterpret. https://www.susanavaldivee.com/en/blog/business-digital-assets-domain-website-email-data/https://www.susanavaldivee.com/en/blog/business-digital-assets-domain-website-email-data/ Thu, 12 Sep 2024 00:00:00 +0000 The AYMTEL project became a useful way to explain an idea that is even more important today: companies own digital infrastructure, identities, content and access credentials that should be treated as business assets. https://www.susanavaldivee.com/en/blog/mpox-business-continuity-digital-resilience/https://www.susanavaldivee.com/en/blog/mpox-business-continuity-digital-resilience/ Fri, 16 Aug 2024 00:00:00 +0000 The original article was published two days after the WHO declared the 2024 mpox outbreak a public health emergency of international concern. With that emergency later ending, the durable business lesson is not fear —it is continuity. https://www.susanavaldivee.com/en/blog/crowdstrike-windows-outage-digital-resilience/https://www.susanavaldivee.com/en/blog/crowdstrike-windows-outage-digital-resilience/ Mon, 22 Jul 2024 00:00:00 +0000 The original version incorrectly attributed the incident to an internal Microsoft configuration problem. Later technical reports clarified the cause: a faulty CrowdStrike Falcon content update triggered failures on Windows systems. https://www.susanavaldivee.com/en/blog/sonifire-digital-transformation-fire-protection/https://www.susanavaldivee.com/en/blog/sonifire-digital-transformation-fire-protection/ Mon, 15 Jul 2024 00:00:00 +0000 The SoniFire project integrated identity, communication, website, email and digital assets. Today I use it to explain why transformation does not happen when a company merely “looks new.” It happens when its touchpoints begin to work as a system. https://www.susanavaldivee.com/en/blog/lehi-sales-digital-transformation-b2b/https://www.susanavaldivee.com/en/blog/lehi-sales-digital-transformation-b2b/ Mon, 19 Feb 2024 00:00:00 +0000 Lehi Sales helped reinforce an idea that still guides my work: a corporate website should organize the offer and make the next commercial step easier, not simply exist online. https://www.susanavaldivee.com/en/blog/edcos-corporate-identity-digital-transformation/https://www.susanavaldivee.com/en/blog/edcos-corporate-identity-digital-transformation/ Mon, 05 Feb 2024 00:00:00 +0000 The EDCOS project was originally presented as a corporate identity transformation. Today I read it as a coherence problem: a company needs its visual, digital and commercial signals to recognize one another. https://www.susanavaldivee.com/en/blog/business-digitalization-needs-audit/https://www.susanavaldivee.com/en/blog/business-digitalization-needs-audit/ Mon, 18 Dec 2023 00:00:00 +0000 Digitalization is not the act of purchasing software. The first task is identifying where a company loses time, information, opportunity or control —and which part of that problem technology can genuinely improve. https://www.susanavaldivee.com/en/blog/creative-judgment-ai-era-diego-vainesman/https://www.susanavaldivee.com/en/blog/creative-judgment-ai-era-diego-vainesman/ Mon, 09 Oct 2023 00:00:00 +0000 My conversation with designer Diego Vainesman still matters because it centered on something AI does not make irrelevant: judgment, visual culture, narrative and the ability to decide why a piece should exist. https://www.susanavaldivee.com/en/blog/brand-redesign-repositioning-reinvention/https://www.susanavaldivee.com/en/blog/brand-redesign-repositioning-reinvention/ Mon, 25 Sep 2023 00:00:00 +0000 This article is almost a time capsule. In 2023 I wrote that I no longer wanted to be perceived only as a graphic designer. Today I return to the same question from a clearer territory: strategy, positioning, AI and digital ecosystems.