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This English version is provided for convenience. The Spanish policy is the controlling version if any interpretation differs.

Privacy & measurement

Cookie & Measurement Policy

Last updated: August 14, 2026 · Mexico

1. Technologies we use

This website uses technologies necessary to operate forms, remember preferences and protect the browsing experience. Your privacy preference may be stored in local browser storage.

If you authorize measurement, we may activate Meta Pixel. When configured, we may also use Meta Conversions API to send application-related events from the server.

2. Meta Pixel

Meta Pixel allows us to record events such as a page visit (PageView) or a completed application (Lead). Meta may associate these events with its technologies for measurement, attribution and advertising optimization. When advanced matching is enabled, Meta may process certain contact data through normalization or hashing mechanisms to improve matching.

3. Conversions API

Conversions API is a server connection that can be used together with the Pixel to improve measurement reliability. To avoid duplicating the same application, the system is prepared to use a shared event identifier (event_id) between browser and server.

In this version of the website, CAPI will only send events when a valid technical configuration exists and the user has authorized measurement.

4. Your choices

Advertising measurement is optional. You may use the website and apply using only necessary technologies.

Privacy settings

If you choose “Necessary only”, Meta Pixel will not be loaded by our code. You can change your choice later from the “Privacy settings” link in the footer.

5. Typical technical data

When you authorize measurement, data such as visited URL, date and time, browser/device, IP address, campaign parameters (UTM/fbclid), technical identifiers such as _fbp/_fbc when available, and the corresponding conversion event may be processed.

6. More information

For complete purposes, retention and exercise of rights, see the Privacy Notice. For privacy-related matters, you can write to [email protected].

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