SV Strategic Portfolio Terms

1. Nature of the intake

The SV Strategic Portfolio is a limited-admission program through which Susana Valdivé evaluates projects to determine strategic and operational fit. Applying does not mean being selected, and being selected does not create an automatic engagement.

During the August 15–21, 2026 intake, up to 5 brands may be selected. Susana Valdivé may select fewer than 5 projects if there is not sufficient fit.

2. Commercial conditions if you accept a spot

Strategic Web Management has a minimum initial term of 4 months. Therefore, the minimum commitment for the cycle —if you accept a spot and the project qualifies for the Essential Strategic Website— is $8,500 MXN, distributed across architecture, implementation and four monthly management payments.

3. Projects that qualify for the Essential Strategic Website

The $200 MXN price applies exclusively to the technical implementation of an essential website for a selected brand in the program. Depending on the case, it may include a corporate or service website, professional portfolio, strategic landing page, informational website with a basic blog, forms, links and responsive configuration.

Quoted separately

• Online stores/ecommerce and marketplaces.
• Academies, memberships or educational platforms.
• Complex booking systems, portals, dashboards or web applications.
• Advanced integrations, complex catalogs and special-development automations.
• Large migrations, robust functionality or custom development.

If the evaluation determines that your project requires a robust solution, you may receive a separate quote. You are not obligated to accept it.

4. Strategic Architecture

The $3,500 MXN Strategic Architecture covers the diagnostic and direction needed to define what the website should do: value proposition, information hierarchy, structure, messaging, calls to action, positioning guidelines and implementation criteria. The $200 MXN website is not offered independently outside this program.

5. Monthly Strategic Web Management

The $1,200 MXN monthly fee is intended for monitoring and continuous improvement. It may include a monthly review of available analytics, small copy, CTA, button and hierarchy adjustments; on-page SEO and basic technical review; minor visual or responsive improvements; link and form review; and a strategic report/recommendation.

Not included

• Google Ads, Meta Ads, TikTok Ads or advertising spend.
• Paid campaign management or media budget.
• Unlimited new pages, full redesigns or robust functionality.
• Ecommerce, academy, platform, application or special development.
• Ongoing content production, photography, video, licenses or third-party services.

Changes beyond minor improvements or the monthly scope are quoted before execution.

6. Selection, acceptance and payments

Selection is based on project fit, business clarity, technical feasibility, ability to collaborate and a genuine opportunity to add value. If selected, you will be contacted using the information provided. A spot is not considered accepted until you confirm in writing that you intend to engage.

There are no automatic charges for being selected. Before any payment, you will receive the applicable start conditions, scope and payment terms for your project.

7. Collaboration and materials

The client must provide, within a reasonable time, the information, copy, logos, images, access credentials and approvals required to execute the project. Delays in materials or approvals may change the implementation schedule.

8. Results and advertising

Strategy, optimization and improvements are intended to increase clarity, coherence and performance of the digital asset, but they do not guarantee sales, traffic, specific rankings or particular financial outcomes. Paid campaigns and ad spend are separate services and are not included in the $1,200 MXN monthly fee.

9. Privacy

Submitted data will be processed according to the Privacy Notice. Measurement technology preferences can be managed from Privacy settings.

10. Contact

For questions about the intake or its commercial terms: [email protected].